Brief introduction China has become the last cake

2022-06-22
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Brief introduction China has become the last cake in the global printing equipment market

in 2011, we saw an increasingly desolate Chicago printing Expo; We saw a Japanese International Printing Exhibition in which the stores were neglected; There are also European markets mired in the sovereign debt crisis. Under the devastation of market saturation, economic crisis and other factors, we deeply feel that the printing market in Europe and the United States is gradually showing a declining trend. However, the west is not bright and the East is bright. This year's hot print China 2011 has created another miracle in the printing industry after China print 2009. It is obvious that China has become the last cake in the global printing equipment market

China has long been the world's manufacturing factory, and so has the development of the printing industry. Some economists believe that China should maintain the advantage of the world's manufacturing factory, and the development of the printing industry should also show this state

at the opening ceremony of the third and fourth phases of Heidelberg Qingpu factory held not long ago, the author learned that the total area of the assembly workshop of Heidelberg Shanghai Qingpu factory has reached 44000 square meters. At a time when the global printing market is struggling and the future development is uncertain, the international printing giants represented by Heidelberg have increased their investment and layout in the Chinese market. At this event, the author learned that Heidelberg has continuously expanded its production line to standard models with four opening and two opening formats

we can clearly see Heidelberg's expansion road in China. Taking folding machine as a foothold, we start production and assembly, then assemble 520mm printing machine, and then assemble 720mm printing machine. Heidelberg has been able to mass produce these equipment in China, which can greatly reduce manufacturing costs and improve market competitiveness. Mr. hanxiaoliang, an expert of Chinese printing machinery, told the author that at present, the production of removing the machine after the manager or operator can back it up regularly (for example, one year) when large format printing is needed has started. Heidelberg phase III may increase the production and sales of large format while increasing the total amount of existing products, so as to continue to maintain its advantages in China

the completion of the third and fourth phases of Heidelberg Qingpu factory undoubtedly sounded the horn of the initial tearing full competition in the Chinese market. After the financial crisis, Heidelberg, whose sales were not ideal, needed the support of the German government to survive. Times have changed. Just last year, China has become its largest single market, It has contributed nearly 4billion yuan of sales to Heidelberg. At present, with the increasingly obvious impact of digital printing technology on offset printing and the downturn in the prospects of the global printing market, China's printing market has gradually become a battlefield for global equipment giants. At print Chian 2011, which ended in April, we also saw more and more Chinese national enterprises emerging in different segments and participating in the Chinese printing market

the completion of the new plant in Heidelberg has strengthened the assembly and production of large format equipment in the Chinese market, which is also the need to compete with Roland, gaobao and Komori. At the same time, the completion of Heidelberg phase III also has a great impact on the domestic equipment manufacturing industry. Domestic enterprises must industrialize large-scale equipment as soon as possible. As we all know, large format equipment refers to offset printing machines above folio. This kind of equipment has different application levels, and it is impossible for foreign equipment to dominate the world. The coexistence of multiple equipment will be a common form in the printing market, because the price advantage and service advantage of domestic equipment will exist for a long time, and their technical level is still rising. Hanxiaoliang told the author

at the same time, many insiders in China believe that even if the experiment is conducted again, as the fastest growing market in the world, China's printing market is likely to be saturated, and the recent business crisis faced by small and medium-sized enterprises in Wenzhou seems to have exacerbated this concern

Mr. hanxiaoliang believes that such concern is too early. The saturation of domestic printing equipment is still decades later. First, there are still a large number of small offset printing machines and monochrome printing machines in the printing market, and the workload of upgrading is still large; Second, fully automated equipment is still a high-end product in the market; Third, foreign high-end printing machines need to import US $billion every year, which proves that the demand for high-end equipment is still growing. Hanxiaoliang also said that as the backbone equipment for long edition printing, offset printing machine is still the main equipment for newspaper and textbook printing, and will exist for a long historical period. This printing equipment is still widely used in western developed countries. In 2003, I visited the UK, and their small printing plants are still using the second-hand printing equipment of 1974

therefore, we have reason to believe that China's printing market will maintain enviable steady growth. With the new round of eastward shift of the world's printing industry, international giants such as Heidelberg have increased their investment in the Chinese market, and once young and young national enterprises, after years of experience and hard work, now have the strength to meet new challenges. When 2011 is about to turn over, We have opened up a Chinese printing market with numerous disputes

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