Packaging of agricultural products in Qingdao, Sha

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Qingdao, Shandong Province, focuses on the market for packaging of agricultural products. In Huangdao Economic Development Zone, Qingdao, Shandong Province, it is the middle of October every year when growers here harvest taro. Previously, hundreds of dealers came to Huangdao to buy taro. Hanchuanjian has bought taro in Huangdao for many years, but since three years ago, he has found it more and more difficult to buy taro in Huangdao

: how many taros can you harvest in such a season

dealer hanchuanjian: tens of thousands of kilograms a day

: tens of thousands of kilograms. One day? Now

: are you in a hurry

dealer hanchuanjian: worry, you can't make money if you don't receive the goods

at present, the taro purchased by hanchuanjian is a small amount of second-class or substandard products. It has been difficult for him to receive taro above grade 1. Many dealers like him have stopped buying in Huangdao. However, Huangdao Development Zone has more than 8000 mu of taro planting area, so where are the taros sold here

the Huangdao economic and Technological Development Zone is mostly hilly. Most of the taro is planted on the hillside. It has a history of decades and has a good market. By 2002, the scale had grown rapidly from more than 6000 mu to 10000 mu. However, in 2003, there was an obvious situation that supply exceeded demand. The price of taro per kilogram dropped from 1.2 yuan to 0.7 yuan, which was beyond the local farmers' tolerance

: how much will you earn if the price is not reduced to that low

Han Daoli, villager of liuhuabo sub district office of Huangdao Economic Development Zone, Qingdao: Generally speaking, one mu of land earns 3000 to 3500 yuan

: but how much did you earn when the price was lower that year

handaoli: 15600 yuan

in the twinkling of an eye, in 2004, most farmers lost confidence in taro and changed to other crops. The total amount of taro in Huangdao suddenly fell from more than 10000 mu to more than 6000 mu. However, at that time, taro cultivation had long been listed as the pillar industry and regional specialty of Huangdao. Some township governments with a large amount of taro cultivation were particularly worried about this situation

yudianzhi, Secretary of the Party Working Committee of liuhuabo sub district office of Huangdao Economic Development Zone, Qingdao: our taro is a very distinctive agricultural product. At that time, we saw that the masses did not grow taro. However, after years of promotion, we feel very worried. We can't just watch our taro industry disappear

hanchuancheng is the president of the cooperative. He ponders that in the past, most of the taros were exported to Japan except for a small amount. 4. Professional high-precision impact sensors flowed into local and foreign farmers' markets. Hanchuancheng suddenly thought of the supermarket. He wanted to add a sales channel for taro

in September, 2005, hanchuancheng took some taro samples directly to a local supermarket in the name of the cooperative. At that time, there was no local taro in the supermarket, so the supermarket decided to sell 30 kg of taro first. But things didn't go so well. After twoorthree days, the supermarket purchasing department called hanchuancheng and said that the taro he sent couldn't be sold at all

houlili, head of the Supermarket Purchasing Department: at first, housewives bought it here for a few days. Then some customers thought it was too dirty to wash it back

the original consumer groups in supermarkets are different from those in farmers' markets, which determines that there will be differences in the packaging of vegetables sold in supermarkets and farmers' markets. The Supermarket Purchasing Department asked hanchuancheng to see the various packaging forms of other vegetables, and put forward suggestions according to the various consumer groups in the supermarket

houlili, head of the purchasing department of the supermarket, suggested whether they could develop some other packaging. You said that these people at work were in a hurry to go home, that is, whether they could directly put it into the pot, or that they could shop once a week and store it for a longer time

hanchuancheng found that many vegetables in the supermarket were vacuum, which not only kept fresh for a long time, but also cost more than ordinary vegetables. After returning, he began to think about vacuum taro

hanchuancheng washed the soil on the taro surface, dried it in the air, and then molded it. So the taro looks cleaner. Through experiments, the freshness of vacuum packed taro can be maintained for 6 days at room temperature, while the freshness of taro can only be maintained for twoorthree days under normal conditions

hanchuancheng, President of the taro planting cooperative in Huangdao Economic Development Zone, Qingdao: the first thing is the loss of water over time. It is difficult to peel taro. When eating taro, especially when frying in a pot, you have to peel it. If it is fresh, it is very easy to peel it. You can pinch it with your hand. If you keep it for a long time and do not keep it fresh, you have to peel it with a knife

in order to distinguish from ordinary taro, the cooperative vacuum packs first-class or special products with more than 60g each. Hanchuancheng took the finished samples to the supermarket again. After the supermarket approved the samples, it officially put the vacuum taro on the shelf. Although the price reached 5 yuan per kilogram, more than 1 yuan higher than before, it still met the needs of some white-collar consumers

: I see you've been around. Why did you choose this kind of taro

consumer: I think this kind of taro is clean. I usually go to work from morning till night. It takes me three to five days to go shopping in the supermarket, so I buy a lot of vegetables and eat them for three to five days. In this way, I don't need to put them in the refrigerator and don't take up space. I think they are more suitable for me

consumer: because this kind of fresh-keeping period is long, we usually put it at home for three to five days. It's easy to peel the fried vegetables

the news that the taro was packaged and sold to the supermarket spread in Huangdao. Farmers who lost confidence in taro felt that there was hope for planting taro this time

but after two days of happiness, the supermarket called again, saying that only vacuum packaging and bulk taro were not enough, which could only meet the needs of local individual consumers. Group consumption should also be considered. It is best to have gift box packaging

Houlili, head of the Supermarket Purchasing Department: in fact, these taros are packed inside, which is suitable for tourists to take away directly, because it is launched as a local specialty

originally, Qingdao is a tourist city. Some tourists who travel in groups to the local area will also go to the supermarket to buy local specialties and take them back. Therefore, the supermarket has a group buying consumer group. However, the cooperative did not expect that in addition to paying attention to the quality of products, it should also consider so much in terms of packaging according to different consumer groups. After receiving this, they began to think about another kind of packaging

yumeishu, a member of the taro planting cooperative in Huangdao Economic Development Zone, Qingdao, said: this can be used as a gift. The second is that it is easy to carry and has a beautiful appearance. At the same time, some characteristics of our taro are written here

finally, the cooperative determined a packing box that can hold 5-8 Jin of taro. The taro in the box must also be first-class or special

yumeishu, member of the taro planting cooperative in Huangdao Economic Development Zone, Qingdao: after several adjustments, we showed the gift box to this unit. They were very satisfied and decided to use this gift box to provide them with taros

this time, the cooperative has completely changed its awareness of selling taro. They realize that packaging is also a part of the product and a key link to meet the needs of different consumer groups

since then, the cooperative has actively promoted its own series of taro to other supermarkets. Within a year, more than 20 supermarkets around the cooperative were selling taro. The interview was just in the early morning when the cooperative was distributing goods to the supermarket

hanchuancheng, President of the taro planting cooperative in Huangdao Economic Development Zone, Qingdao: This is a supermarket that supplies more than 1000 kilograms of taro a day. The bulk taro is 2 yuan a kilo. For such simple packaging, it is 2.6 yuan a kilo. For this vacuum packaging, it is 3.2 yuan a kilo. The profit of this vacuum packaging is higher, and the price of a kilo can be 60 cents higher

after the market is opened, according to the requirements of the supermarket, it is necessary to ensure sufficient quantity every day, so the supply is very important. Since october2006, the cooperative has begun to purchase taro from local farmers. In order to compete with the dealers, the cooperative decided to purchase above the market price

: how much will their cooperative buy this year

liguixiu, villager of liuhuabo sub district office of Huangdao Economic Development Zone, Qingdao: 1.05 yuan per kilogram for those above 60g, and 8.0 yuan per kilogram for those between 30g and 60g

: how does this compare to the market price

liguixiu: higher than the market price, more than 20 cents higher

at present, the transaction volume between cooperatives and supermarkets has reached 24million Jin per year, accounting for 2/3 of the total. Almost all first-class and super class taro in Huangdao development zone have been purchased by cooperatives. The total local planting volume has also increased by more than 2000 mu, and the average income of farmers per mu is about 4000 yuan


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