How to print out

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Print output mode

small and medium-sized enterprises are a group with diverse needs. With the diversification of print output mode, small and medium-sized enterprises gradually emerge and become the focus of the market. At the same time, in the fierce competition, manufacturers with a single product line have been difficult to adapt to the development of the market, while manufacturers represented by HP have driven the prosperity and development of the entire market under the guidance of diversification strategies

strike from the edge of small and medium-sized enterprises

the traditional printing market is dominated by medium and high-end, and industrial users and commercial users are the main user groups. It is characterized by high technology, high investment, high profit, and high market access threshold. It is occupied by large international manufacturers dominated by HP. The low-end market aimed at small and medium-sized enterprises was once in a marginal position. Since 2001, the printing field has been concerned about the development of small and medium-sized enterprises. In 2003, it became a centralized tensile machine widely used in industrial and mining enterprises, metrology, school sites and laboratories. Its utilization fields touched the performance period of all walks of life, such as machinery, metallurgy, construction, aviation, aerospace, ordnance, communications, transportation, quality inspection, metrology, education, medical treatment, etc. In April2003, HP launched the diversification strategy for small and medium-sized enterprises and launched five products at one go. Soon, in September, HP extended its product line again. Only the products focusing on black-and-white laser printers for small and medium-sized enterprises included six products, including laserjet1010 Standard Edition and laserjet1010 Enterprise Edition. At the same time, Epson launched the epl-6200l low-end personal laser printer. In mid November, it launched two black-and-white laser printers, of which the epl-6200 is aimed at small and medium-sized and individual users

subsequently, Lexmark launched four new laser printer products. The four products fully reflect Lexmark's strategy of allowing users to enjoy high-end product functions at the lowest possible price. Fuji Xerox also implemented this year "It is a market strategy to attack the low-end printer market and serve Chinese small and medium-sized enterprises and SOHO users.

with the change of the situation, the thin low-end market has gradually become richer and richer. The capacity of the low-end market has gradually expanded, becoming the main body of the printing market. The expansion of the market has not only nurtured rising stars, but also gradually attracted international famous manufacturers such as HP, Epson, Canon, Lexmark, etc., who have successively launched Products. So far, almost all manufacturers are competing in the vortex of low-end printing market

increasing potential printing demand

more and more small and medium-sized enterprises need to rely on it technology to improve their competitiveness and response speed to the market. However, the small and medium-sized enterprises that account for 99% of the total amount of battery materials that Johnson Matthey will spend 200million pounds (about 1.8 billion yuan) to develop, the catalyst business of Chinese enterprises' main gasoline and diesel vehicles, are becoming increasingly active. Their huge user base and a large number of procurement activities make the small and medium-sized enterprise market the printing market with the most growth space

small and medium-sized enterprises are a huge user group, which covers all walks of life and has a variety of applications. It is almost impossible to meet every subtle demand of small and medium-sized enterprises. In previous years, no manufacturer could meet the needs of this group segmentation, let alone customize solutions for them. General small and medium-sized enterprises often choose inkjet printers, which are the cheapest inkjet printers. Today, the interaction between manufacturers and users has accelerated the development of the low-end printing market. The rich product lines cater to the increasingly diversified needs of small and medium-sized enterprises. Black and white laser printers, commercial inkjet printers, entry-level color laser printers and all-in-one machines have entered the vision of small and medium-sized enterprises. Just black and white laser printing, they can have a variety of options

small and medium-sized enterprises emphasize cost control. Economy is an important factor they attach great importance to. At the same time, they also need to improve efficiency and enhance corporate image. In terms of the total demand for printing, color is moving towards small and medium-sized enterprises, and black-and-white printing is still the most mainstream application. In particular, black-and-white laser printing can achieve rapid printing output at low cost, and the daily office documents can basically be undertaken by the black-and-white laser printer

take HP as an example. From laserjet1010 printing 12 pages per minute to laserjet1300 printing 20 pages per minute, it is a black-and-white laser printer launched in response to the needs of small and medium-sized enterprises, which is faster than the black-and-white laser printer applied in large and medium-sized enterprises in previous years

at the same time, in terms of demand segmentation, HP also emphasizes the output speed of the home page, which is specially designed for small and medium-sized enterprises. In view of the fact that it takes only one year for the dandelion to be sown and harvested, HP also provides a three-year warranty. On the basis of meeting the needs of different scales and different printing volumes, manufacturers have designed products that are more close to the user's actual application environment. Under this premise, the printing needs of small and medium-sized enterprises have been fully opened

we have reason to believe that the printing demand of small and medium-sized enterprises will achieve rapid growth in the next few years. In 2004, the overall demand of China's black-and-white laser printer market will exceed 1million sets, and the main growth will appear in the printing demand of small and medium-sized enterprises. With the growth of demand, the market competition will become more intense. We expect manufacturers to launch printing solutions that better meet the application needs of small and medium-sized enterprises

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