First and third tier cities have a strong willingn

2022-07-22
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The development of the sanitary ware industry is closely related to the property market. Whether the sanitary ware market is good depends on the willingness of consumers to buy houses and decorate. Generally speaking, enterprises have to do a lot of research on the market before launching products. In order to help enterprises control the market in a timely and correct manner and formulate strategic plans in line with market development, recently, the kitchen and bathroom Engineering Committee of China Architectural Decoration Association issued the 2016 Research Report on China's kitchen and bathroom market and consumption trends. The report points out that for the willingness to buy houses and decorate, the first and third tier cities are still strong, which plays a guiding role in the development direction of sanitary ware enterprises

the development space of first tier and third tier cities is broad.

the newly released 2016 Research Report on China's kitchen and bathroom market and consumption trends shows that the first tier cities are more optimistic about the willingness to buy houses and decorate, followed by the third tier cities, while the second tier cities tend to be pessimistic. Unlike many people who see the decline of the first tier cities in Beijing, Shanghai, Guangzhou and Shenzhen, from the market feedback, due to the continuous influx of population, the rigid demand of the first tier cities is still strong. In contrast, due to sluggish growth, population reduction and purchasing power decline in many second tier cities, the market is generally cooling. In contrast, the mood of third tier cities is relatively optimistic. It can be seen that the decoration and kitchen and bathroom market is showing polarization, and there is more room for development in the first and third tier cities and below

sanitary ware enterprises: the first-line market is approaching saturation

for a long time, Beijing, Shanghai, Guangzhou and other first-line cities have been the consumer markets that sanitary ware enterprises focus on maintaining, but with more and more brands joining the competition, the first-line market has begun to be saturated. At present, although the willingness to buy houses and decorate in first tier cities is still strong, and the rigid demand in the bathroom market is still in place, the situation of more monks and fewer people has not been effectively alleviated. Moreover, first tier cities have strong consumption power, and imported brands account for the vast majority of high-end market share. Sanitary ware enterprises want to be in “ Wolves surround ” It still seems a little difficult to take a share of the situation

looking for another place: the third and fourth tier market has a bright future

apart from the first and second tier, there is still much room for house purchase and decoration demand in third tier and lower tier cities. It is also a good choice for sanitary enterprises to aim their firepower at the third and fourth tier. In recent years, the third and fourth tier cities have accelerated their economic development, enhanced their consumption capacity, and gradually highlighted their market potential. Many sanitary ware enterprises have turned to small cities “ Fire ”, Strive to expand “ Sphere of influence ”. Compared with the congestion of big cities, the small city market is in the stage to be developed, and the development space is large. At the same time, with the emergence of the just in need group in small cities, a large number of consumer demand can not be properly met, sanitary enterprises “ Take advantage of the weakness to enter ” Just solve the problem of market supply

where there is demand, there is a market, but the consumption characteristics of the third and fourth tier sanitary ware market are significantly different from those of the first tier market. Sanitary ware enterprises can't grasp the eyebrows and whiskers at once, and only by adjusting measures to local conditions and different people can they gain

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